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Fifa World Cup Nbc

Fifa World Cup Nbc

Major Player in the Field of Sports Marketing   by Kristin Tomlinson

With the Winter Olympics and Super Bowl just around the corner and with the World Cup taking center stage this summer, sponsors are taking a new and different approach to advertising their brands. They are scrambling to invest more in social media campaigns and less on expensive TV and print advertisements. Aside from the obvious cost savings, the big question is why social media? The answer is two-fold. Social media is personal and it builds relationships. Advertisers are fast recognizing that to build brand loyalty they need to connect with their consumers in new ways through online direct response marketing. What better way than through sports marketing where fans identify with athletes and their national teams.

Social media is playing a critical part in presenting brands and athletes in a manner that interacts with fans on a worldwide basis. It creates anticipation and excitement for fans that can communicate directly with their favorite athlete and connect with them on a more personal level. Social media is enabling brands to create lasting relationships with people around the globe that isn't possible with television and print media.

The Crossover to the New Media

NBC, who has exclusive broadcast rights to air the Vancouver Olympics, is making a big play with online marketing as a major part of their promotions to achieve web success. It has partnered with the social media firm The Swarm Collective to produce Olympic Pulse, a place where visitors can look up tweets from athletes, Olympic blogs and top trending stories. The Super Bowl promotions have also been very active in social media on Twitter, Facebook and blogging. Athletes and teams are scrambling to hype the event and gain more followers.

In order to prep for the World Cup in the coming months, the corporate partners of FIFA, football's world governing body, are moving away from the use of traditional TV and billboard campaigns. Instead they are trying out social networking sites to promote their brands, to sell their pitch and build their business online. Calum MacDougall, director of global marketing partnerships at Sony Ericsson, says 2010 will be the first "social networking World Cup."

Changing the Way the Game Is Played

What makes social media so attractive to powerhouse companies is the realization that more and more people are resorting to popular social destinations like YouTube, Facebook and Twitter to get their daily dose of their favorite brands and athletes. In addition to this, these sites come with major audiences and give brands a huge boost and a way to reach millions of consumers. As an added bonus, these sites give brands the viral, online hype that they've been searching for in their audiences and their markets. In addition to this, it's cheaper than spending millions on TV, billboard and print campaigns, and they can get real-time results in relation to how many people are engaging in these sites and taking advantage of their promotional offers.

The consumer has changed and companies have finally recognized that they need to be where the consumers are most responsive. Is social media the advertising vehicle of the future, replacing more traditional media? Probably not, but it may run an effective second.

About the Author

Kristin is a Graduate from UCSD with a major in Economics and a minor in Communications.

Fifa World Cup Nbc

The Evolution of Television Technology - Part XI The Real Revolution of Illusionary 3D TV   by Gary Davis

"You could fill a single wall of a house with 3-D TV - and no special glasses involved." - George Crowley, VP engineering, Philco, in Forbes Magazine May 15, 1967

The invention of the television is not less than a wonder of human imagination. All through the years television continued to fascinate and amaze us, with its increased screen resolutions, better colors, and now with pictures that appear so real, as if you are watching them just from outside your window. Enter the era of 3D.

About the Third Dimension

Whether it is printed photographs or moving pictures on television, you see them having the dimensions of length and breadth. The 3D television technology adds one more dimension to your pictures, which is the perception of depth, so you can feel how far or near the person or object, lies and moves. The concept of Third Dimension (3D) is not new; in fact, mathematicians have used this for centuries, and artists have been creating illusionary drawings that befool our perception for a long time now.

History of 3D Technology

The 3D displays were made on the principle of Stereopsis described by Charles Wheatstone, who also created the 3D imaging technique called Stereoscopy in 1838. David Brewster invented the Stereoscope in 1844, which could take pictures in 3D. Wilhelm Rollmann of Germany developed the first method to produce anaglyph images in 1853, while Coleman Sellers created the Kinematoscope, the Stereo Animation Camera in 1861, which first showed moving 3D pictures. The late 19th century and early 20th century saw an increased use of enhanced stereoscopic cameras until the Second World War. The first black & white anaglyph movie was created in 1915 and 3D color movie in 1935.

There was a brief period in the 1950s, when many 3D movies were produced to lure people back to the theatres, who preferred to stay back home and watch their favorite television programming. Various 3D technologies evolved like Space-Vision 3D and Stereovision. Interest in 3-D surged again in the 1980s with IMAX 3D technology, and by 2005, the 3D technology became digital.

Alice in Wonderland was a movie which recently drew attention of the people towards 3D in 2010, but James Cameron's mega epic 'Avatar' in the same year has been a compelling force behind the unprecedented popularity of 3D TV. These events glorify 2010 as the year of 3D television.

3D Technologies

There are mainly two types of 3D display technologies - stereoscopic and auto-stereoscopic. The first 3D technology to be developed was the Stereoscopic Anaglyphic 3D that needed the passive red-cyan glasses to view the film. The Polarization 3D technology was developed next, which required the passive polarized glasses, used by many TVs like Hyundai's 3D LCD TV. The alternate frame sequencing technology would work only with active shutter glasses, which turns out a bit expensive, and is adopted by Samsung and Mitsubishi. The latest is the Autostereoscopic 3D technology, which is in the form of lenticular viewing or parallax barrier methods that needs no glasses to view. Philips has pioneered this technology with its 42-inch 3D LCD TV, but that requires the viewer to sit in a specific spot or zone, thus limiting the angle of viewing. Various other single-view and multi-view 3D display techniques have been developed, and many organizations are working towards creating a 3D television standard. The television companies have adopted the technology suiting their needs, and developed their 3D TVs based on it.

The 3D TV

The world is going to be swarmed with a plethora of 3D TVs. The first 3D HDTV came on the scene in April 2007 released by Samsung, soon followed by others. All major Japanese and International TV manufacturers like Sony, Panasonic, Samsung, HDI, LG, Mitsubishi, Hitachi, Toshiba, Taiwanese AU Optronics, and others, have either released or are going to unveil their latest 3D TV products that support Full HD. The sizes vary from 21 inches to 103-inch Laser TV by HDI. The varieties of TVs include Plasma, LCD, LED, DLP, and Laser TV that are ready to receive 3D broadcasts. Some of these TVs come with built-in IR emitter required for active shutter glasses, while others come bundled with polarized glasses to view the 3D programming. Along with the full HD 3D TVs, the companies are coming up with 3D-enabled Blu-ray player as the playback device, to provide complete 3D entertainment.

Early 3D Television Broadcast

The first experimental 3D television broadcast was made by the KECA television station of Los Angeles in 1953, with the sci-fi program Space Patrol. There was not much 3D television development henceforth except some 3D animation attempts by Japan in the following decades, and the first live 3D television broadcast by Germany's EBU in 1982. Back in America, in the early 1980s, SelecTV of Los Angeles broadcast some of the 1950s 3D movies, and in 1991, a 3D movie was televised on a network of 151 stations nationwide. It was from 1997, that national TV broadcast companies like ABC and NBC started to air some part of their programming in 3D, which people viewed using the special viewing glasses.

New Generation 3D Television Broadcast

Using the special 3D cameras to capture images in 3D, the world's first regular full time color 3D HDTV broadcast started from January 1st, 2010 in South Korea, with England following up in April 2010, by transmitting Sky Sports 3D. Prior to this the Japanese cable channel BS11 began partial 3D programming broadcast in 2008.

More channels to come up with regular 3D broadcasts are ESPN, Sky Movies, Discovery Channel, and others. Many sporting events were experimented to broadcast live in England and America, paving the way for FIFA Soccer World Cup 2010, the first major International sporting event to be telecast live in 3D, by Sony and many partnering channels. 3D TV was going to be the norm now, and take us to the next level of viewing experience.

About the Author

Gary Davis is owner and CEO of Dish Network Satellite and has written extensibly on DISH Network and on the Satellite TV industry in general.Fifa World Cup Nbc

Watch Live FIFA World Cup 2010 on the Internet    by Yen Soccer

Many hidden facts about the benefits of a computer along with an internet connection are not known to many users. In fact the computer is a treasure for a lifetime as you can do just anything that you want to with this device. With the introduction of the internet and its various facilities nothing is impossible. You can make money using the computer, you can watch movies, and you can even watch live TV programs instead of struggling to watch your favorite program on the family television. Now with the World Cup 2010 football fever getting higher and higher you can watch football on your computer.

The simplest and the easiest way to watch live football matches on your computer is the satellite TV network software. Together with the selected network and PC satellite TV software you are watching the greatest events of world sports right in the comfort of your home.

Even if you have to be at an important meeting at office or just simply unable to stay away from office to watch this most amazing match you have been looking forward to, there are no hassles any more, you can watch football on your computer at any time not missing a single match by using the right network.

Network software is a onetime purchase that can last for a life time. Put away all your monthly cable or satellite TV bills from you budget and start saving for something more interesting that you can buy with the money saved. With this software TV viewing has never been as good as this before. You don't have to spend much money on the software itself and once installed everything is absolutely free.

Popular channels like FOX, CNN, BBC, NBC, CNN, ESPN, CNBC and 3000 or more entertaining channels can be watched for no extra price. The software is available on the internet and it is tested and proved to be legitimate, but at the same time you should be aware of fake software that may offer cheaper rates but provide only 25 to 30 channels.

TV is a prominent home entertainment that the entire family loves to enjoy and this causes a lot of small quarrels with switching of channels according to the choice of the family members. This problem can be solved with the satellite TV installation to your computer. You have all the programs right before your eyes; you can watch it in a relaxed state with no hassles of the channel being changed. It also does not cost extra, so the family budget is not burdened with extra costs.

Choose the best option now that the FIFA World Cup 2010 is just around the corner, get your satellite TV software now and enjoy uninterrupted programs while you work or while you relax in front your computer. Gear up for the great day, watch from the opening ceremony till the closing ceremony enjoying every bit of the football on your computer.

About the Author

Are you ready to watch World Cup 2010 on your computer? Visit www.worldcup2010satellitetv.org today for more information!

Faux Frenchman on NBC News/ World Cup

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