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Nike World Cup Gear

Nike World Cup Gear

The Ever-Dynamic Football Shirt   by Soophott Lert

The most recognizable portion of any team's football kit is their football shirt. The shorts, socks, are relatively nondescript compared with the colorful patterns and lettering that defines the style of the football team. Football fans can also get into the spirit of the game by wearing the shirt from their favorite team while they cheer them on from the stands. Designs change annually, which gives fans and players the opportunity to create new fashions with each new season. The original football shirts were created so players could see teammates easily across wide football pitches. They weren't highly patterned, but they had distinct colors. Most of the earliest shirts had high collars and buttons or laces down the front. As time passed, the shirts became more creative and unusual. More breathable modern fabrics replaced stiff cotton shirts, and today football shirt designs run the gamut from solid colors to wild computer-generated patterns.

Since each team has two or three different shirts for each season, fans have quite a few options when they want to support their team by wearing a current football shirt. Home shirts, away shirts, and alternate shirts all have very distinct styles and designs. The only unifying element of the different shirts a team wears in a season is that the colors, names, and numbers remain the same.

There is quite a bit of room for flexibility with the style of a football shirt. You can have high collars or no collar at all. Fastenings, such as buttons, are completely optional. The color design ranges from different colored sleeves to wide bands of color on the torso. Usually there is a large team logo on the front of the shirt, and the player's name is over the player's number on the back of the shirt. Creativity has become a large part of football shirt design, and there is no end to the interesting patterns and designs used today. Some of the most popular makers of football shirts are Nike, Puma, Umbro, and Adidas. New companies have begun to enter the market recently, and one of the most interesting is Under Armour. Teams will generally sign an agreement with a specific manufacturer, and in return that manufacturer's logo is featured prominently on the shirt. The idea is that fans will buy other products from the company that is worn by their favorite football hero.

With the FIFA World Cup right around the corner, football interest is at a fever pitch around the world. The different national clubs are beginning to reveal their special football shirts that they will wear during the tournament, and fans are clamoring for a chance to own the latest gear. From Newcastle to Yokohama, new designs are being unveiled, much to the delight of football fans in each country.

Replicas of these new football shirts should become available online and in local sporting goods stores shortly after they are unveiled by the team. The well-dressed football fan will want to watch the World Cup Matches wearing the proper football shirt.

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Nike World Cup Gear

Prominently displayed in the Hall is a moonshine still   by Bshshf

"It sounds silly to say you're disappointed with putting three cars in the Chase, winning five races and getting Jeff Gordon into third place all time in wins," says team owner Rick Hendrick. "But this place is full of very angry, very motivated people right now. I like that. It means we're still hungry."
SHR is co-owned by Gene Haas and Tony Stewart. Gene Haas is the founder of Haas Automation, which is the main builder of CNC machine tool in the western parts of the globe. Tony Stewart is a three-time Sprint Cup champion. Sandvik will offer the indexable cutting tools to the racing team for its Haas CNC machines. The company will also provide technical knowledge, application and training support to SHR, in order to enhance the machining processes employed by the teams.
According to Sandvik Coromant Market Area Americas' President, John Israelsson, the speed and improvement that SHR demonstrates is in line with the company's commitment to excellence. Sandvik is expecting to continue this long term association with Stewart-Haas Racing.
SHR's Executive Vice President, Joe Custer stated that Sandvik has understood the particular challenges and requirements in the racing business. It will help to speed up the manufacturing process to create faster and high-performance racing cars.
Tony Stewart - It's hard to imagine anyone having a more amazing and improbable championship run than Stewart had last year. Winning five of 10 Chase races is almost incomprehensible, yet Stewart did it. But now he must regroup with a new crew chief in Steve Addington after the curious release of Darian Grubb. And don't forget that Stewart struggled most of the year before his magical hot streak. He must be considered a serious contender, but whether he can do it again is anybody's guess.
Denny Hamlin - Hamlin was a head case last year after coming oh so close to the 2010 title. When his team got off to a slow start, he complained all season about his cars, his team and the direction of Joe Gibbs Racing. At one point, he needed a sports psychologist to get his mind right and at the end of the season he moved to Arizona to get away from it all. Now Hamlin returns with new crew chief Darian Grubb, who led Stewart to last year's championship, and is as confident and optimistic as ever. Can he bounce back and finally put it all together?
Allen, who grew up in Detroit, is the star of the show, and surely had no problem gearing up for recording an episode with a stock-car legend.
Stewart, in November, finished a stunning run to NASCAR's 2011 Sprint Cup championship at Homestead-Miami Speedway, piloting his No. 14 Chevrolet to five wins in the season's last 10 races to nip Carl Edwards.
Stewart brings that famous Chevy into the episode, and the three-time champion's deadpan humor was on full effect in the clip below. The full episode will air Tuesday at 8 p.m. ET on ABC.
Going into the 2011 Formula 1 World Championship, the big question was whether the sport's youngest-ever champ, Sebastian Vettel, could repeat for Red Bull Racing. The quick answer is: yes, he could, and did. But the manner in which he achieved it took his dominance of the sport to a whole new level, with 11 race wins and a record-breaking 15 pole positions putting his single-season accomplishments right up there with the best that greats like Ayrton Senna or Michael Schumacher posted in their pomp.

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Nike World Cup Gear

Five Audiences That Will Appreciate Digital Music Promotions   by Julie Ann Ross

Digital music promotions are becoming more and more popular for marketers. Whether you have a small business or work for a large corporation, digital music promotions are an effective, low-cost way to tap into different target markets. Thanks to iPods and mp3 players, fast broadband and smart phones, everyone is listening to digital music. CD sales are dropping, and not just because of the economy. Thanks to major players like Apple's iTunes Store and Amazon.com's MP3 store, digital music promotions are becoming easier than ever.

Of course, successful digital music promotions are more than just sending someone a $5 iTunes card for making a purchase. The smart marketers are tying their digital music promotions into a marketing campaign centered around a particular idea or event. One hotel chain recently gave free Classic Rock songs to their frequent travelers from a specially-designed website as part of their digital music promotions. Stay more nights, get more songs.

So here are five target markets you can gear your digital music promotions campaign to.

Generation Y: I realize this is a rather large group. The largest of any group, in fact. At last count, Generation Y outnumbered Baby Boomers 82 million to 78 million. And it's Gen Y that's driving the digital music promotions. They're the biggest users of smart phones, SMS technology, social networks, and of course, digital music. Any time you want to reach this age group with a marketing campaign, digital music promotions will be a safe bet.

Runners and fitness enthusiasts: Nike hit on a particularly smart idea a few years ago, teaming up with Apple, and creating the Nike+ iPod Sport Kit. It's a chip that will not only give runners their time, distance, pace, and calories burned, it will even pull up the music that matches your pace and inspires you to keep moving. It's great for cyclists too. If you have an fitness-related business, a digital music promotions campaign that offers motivating and up-tempo music can really get your campaign off the starting blocks.

Road Warriors: I've spent countless hours on planes and in cars, and I can only listen to podcasts for so long. But I would love to be rewarded for doing what I'm already doing, and listen to some of my favorite music. While we're not out there for the rewards, they still make a nice incentive. In fact, some Road Warriors will make a game out of it, and try to find the most profitable rewards for the fewest miles traveled. So if you can create a digital music promotions that's based on miles traveled, nights stayed, or dollars spent, you'll win the Road Warriors over.

Stay At Home Parents: Tie your digital music promotions campaign into a product or service that a SAHM or SAHD is going to take advantage of. Parents are just like Road Warriors: they're already doing their thing, regardless of the incentives. But if they can get a little something extra for buying your product instead of your competitors, they're more likely to take advantage of it.

Entrepreneurs and Solopreneurs: Whether it's the economy, or because more people have a burning desire to start their own business, we're seeing more entrepreneurs and solopreneurs in the business world these days. They're working in coffee shops, meeting at restaurants, and trying to keep costs as low as possible, and they're not necessarily buying a lot of stuff, like airline tickets, car rentals, or big computer purchases. When you start looking at their buying patterns, you see coffee shops being a big part of an entrepreneur's budget. The smart coffee shop owner is going to attract the entrepreneur crowd with a digital music promotions campaign. Instead of giving away a free cup of coffee, try giving away free downloads of the music you're playing in the store. And if you have musicians play on the weekends, be sure to include any of their music in your campaign.

About the Author

Julie Ross, President of Rostin Ventures, references Promotional Currency for brand promotions including digital music download promotions, ringtones, or custom promotions including promotional risk coverage.

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