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World Cup Essays

World Cup Essays

Internet Authors Aren't Losers by William Griffin

Ask the majority of so-called 'gurus' to talk about business or self-improvement, and here's a funny thing. They start talking about sport. That's odd. Sport isn't the same as life. It's completely different. As Brian Tracey says, in sport you get three chances to hit the baseball and then you're out, but in life you can go up to the mound as many times as you've got the energy and the inclination, try hitting the ball, miss and still keep coming back for more. Or, to be precise, keep on swinging until you hit the home run. That's not allowed in the actual sport. They're very strict. Three strikes and you're out.

Yes, if sport is definite about one thing, it's this. It has rules. It says that you have to pick up the bat and try to hit the ball. It defines how many people can play at one time, where they stand and what they have to aim to do. That's not like life. In life you can choose anything as an aim, you don't have to aim for 'the goal' that everyone else is looking for. After all, don't forget, the only reason we have a new game called Rugby in England is that a young schoolboy picked up the ball in the game of soccer and started running with it. Wow, he invented a new game. They came up with some rules to allow for handling, and now England, Scotland, Wales, Northern Ireland and France battle it out every year for a metal cup (plus fame and honour). That's fine, but guess what would happen if someone decided they didn't like running in the same direction as their team mates now? No, they wouldn't have invented a new game. They'd be ruled out and sent to sit on the bench. Those are the rules.

Having one agreed goal gives the game a major advantage. You can tell who's doing well and who's doing badly. You can measure success. You can tell who's won. That's not like life. The glossy magazines are full of stories of rich and famous people who are having miserable lives, divorces and diets. Have they 'won'? Your neighbourhood is full of people, some of them in big houses and some in small. Who's winning? The only way you could tell is if you made it into a game, with the rule that the person in the biggest house is the winner. Of what? Well, the 'biggest house' game, of course. Okay, that's true. But it makes no sense. Would that 'league table' tell you if they were happy? Or if their kids were doing well and going to college? Or if they weren't ill?

In the world of publishing they've invented a game too. The rules are that authors have to send their manuscripts to posh people in smart offices in the middle of big cities, and these business people then decide which offerings get printed and put into bookshops and which don't. Any writer who gets taken on by a publisher is 'a winner', which means that every author without a publishing deal must be - by the rules of the game - a loser. But what if that writer puts their book up on the internet and signs up with a print-on-demand publisher? That's not in the rules! But they've got their book printed, and, if they pay extra, they can have an ISBN issued, which means it gets listed in catalogues. As far as readers are concerned, there's no difference. These shoppers go into a bookshop and ask for a particular author. If that person is an Internet Author, the bookshop is unlikely to have the book on its shelves, but they can order it from the publisher, (someone like Lulu.com). Even stranger, if a reader goes to an on-line bookstore like Amazon, they can flip through the novels on offer - and not be able to tell which ones come from Traditional Publishers and which don't! If they order a book that's listed, they'll pay for it and have it delivered to their door whether it's 'won' the race to get to an old-style publisher or whether it hasn't.

Let's sum up. Authors who have their work published on the internet and their books available on the web - only - are considered to be 'losers' by Traditional Publishers and their cronies, traditional critics and journalists. These writers are people who have failed in the race to land a publishing contract. The fruits of that contract - printed work, advertised books, sales - are the same on the web, of course, and some 'successful' authors find this out too, when their books first go into bookshops and then end up on the publisher's own website as well! Internet Authors don't get the 'benefits' flowing from Traditional Publishers, but they do get published. They've scored a goal, they've won a point, it's just that they weren't playing the same game. By the same rules.

Which means they haven't 'lost'. The only way you could possibly think that is if you truly believe that you are playing the only game in town. No, Traditional Publishers are having to wake up to the fact that now there other people in the arena too. Trouble is, they aren't playing by the same rules.

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Article Source: http://www.earticlesonline.com/Article/Internet-Authors-Aren-t-Losers/1344506

World Cup Essays

World Cup Essays

Print Media & its Future by Jeff Stats

Ever since John Gutenberg invented the Printing Press, the printed word has been shaping the civilization of the world. All print media share one common characteristic i.e. they are composed of words inscribed on paper by ink. Their form is strikingly different from the flowing signs and images of televisions and films. For much of their history books have been controversial because of their content rather than their form. In an age when new electronic channels of communication are taking hold, the question been heard is â€will the book survive?†The television set & the computer epitomize the electronic challenge to books. However, matter that is intended to be read as a whole and that can command an audience will continue to be more effectively disseminated in traditional book form †inexpensive, compact, portable, requiring no equipment to use and easy to handle & read (Singel, 2000).

The real competition between books and computer-based information technology might be in the field of those books which are designed to be consulted rather than read (i.e. reference books) from which reader seeks specific item or concise element of information rather than extended text. Dictionaries, encyclopedias, directories, etc are examples of these kinds of books. The information in such books is of course a database. It can reside on a magnetic memory in a computer as well as in printed form. â€Looking up†these books by online access to a database is more practical and widely used. The superiority of these systems lies in their indexing power which facilitates easy retrieval of relevant pieces of information
Newspapers are another important component of print media. They are facing stiff competition from electronic media. In the good old days there used to be a couple of news bulletins in the day, but now there are channels exclusively devoted to news. These news channels â€break†news around the clock. It’s the era of â€live coverageâ€. This is probably one area where newspapers however hard they try can never compete with the electronic media (Hills, 2001).

However the fact remains that newspapers still constitute the cheapest and most efficient media for mass communication. Newspapers fulfill a very important role in forming public opinion. It is the public opinion which keeps the wheel of democracy turning. On a lighter note it may be said that nothing can be more satisfying than â€holding the paper in your hand, browsing through the various sections in the paper, page by page, column by column. This, accompanied by a piping hot cup of tea is a daily morning ritual for many.

New electronically-based technologies offer unique advantages for information transfer â€flexibility, rapid delivery low-cost, compact storage and interactivity (DeFleur and Dennis, 1998). But the disadvantages that would result from the wholesale substitution of print by electronic media make it rather unrealistic to assume that the new technologies will displace print as a major medium of dissemination, at least in the foreseeable future. On the contrary, the arguments put forward in favor of electronic systems suggest that there would be considerable need for and demand for those back up mechanisms provided by print media. There will be many areas where electronic systems might be very useful, but the need for print on paper will continue. In fact far from threatening the viability of print, the emergence of a whole new spectrum of technologies alongside print may increase rather than decrease the use of printed formats, by generating many new opportunities for those communication activities for which print is most suitable. Such an interaction already exists between television and books. For example, an author whose book has been put on television can look forward to vastly increased sales, if it has been well presented. On the other hand many popular television soap operas may be subsequently also published in book form. Similarly a complementary relationship already exists between online bibliographic data based systems and full text in printed form. Publishers are no longer restricted to using only paper, but can also publish on-line, on CD-ROM, on film, on interactive laser discs. Publishers of electronic information offer search facilities & access to specific sections in their publications, maintain databases of their own publications on the Internet.

A new environment is emerging where a variety of media co-exist. But the print media will continue to hold its own unique position, a position which will never be threatened by the onslaught of the electronic media. In fact print publishers have much more to gain than to fear from the new technology. The new technologies will substitute for print in certain areas that lie along the margins of print’s competences. But their principal will be, on the one hand to afford kinds of information dissemination not possible by the use of print and hence not previously available, and on the other, to make the production, marketing and delivery of printed works much more economical and efficient (Mead, 2000)

DeFleur, M. L. & Dennis, E. E. (1998). Understanding mass communication. Boston:
Houghton Mifflin.
Hills, P. (2001). The future of the printed word. London: Open University Press.
Mead, M. (2000). Print media: a bright future. Information Today, 13(5), 57-62.
Singel, S. (2000). Books, libraries and electronics. New York: Knowledge Industry

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Article Source: http://www.earticlesonline.com/Article/Print-Media---its-Future/404998

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