World Cup Podcast
Sell More by Getting in Your Customer's Head! by Laura Adams
As business people, we need to have as much clarity as possible about how and why our customers choose to buy from us.
Since we're all consumers, we should be able to recognize and identify with the Buying Decision Process on a personal level.
If you can isolate the specific reasons you buy products or services - whether it's status associated with a brand, analysis of a specific product benefit, or your relationship with a salesperson - you will be more in touch with what can strongly influence your potential customers to buy from you.
Smart companies really want to understand their target consumer's complete decision experience. They want to know how their customers came to learn about their product to begin with, specifically why they chose it, how they use it, and even how they dispose of it.
Getting answers to the core reasons why someone buys, provides incredibly valuable information.
Consumers pass through 5 distinct stages in the Buying Decision Process:
1. Problem Recognition
2. Information Search
3. Evaluation of Alternatives
4. Purchase Decision
5. Post-Purchase Behavior
The way people make buying decisions depends, of course, on the complexity of the problems they are trying to solve and the complexity of each step in the decision process.
The time span of the buying process could be years or 3 minutes, depending on the product. And of course, our different personality styles contribute to how much detailed analysis we do, how quickly we buy, whether we are driven by emotions, data, salespeople, etc.
The next time you make a substantial buying decision, become aware of the thoughts and feelings you experience as you go through each of these stages.
1. Problem Recognition: You know this feeling. You see a problem or feel a need. Maybe it's as simple as feeling sleepy and wanting a cup of coffee. This would be an internal stimulus. Or perhaps your problem recognition comes from an external stimulus. You see a commercial for the newest model of your favorite luxury car, and all of a sudden the car you currently own loses favor.
2. Information Search: Once you believe that you have a valid problem or need, you want to investigate further. You have what's called heightened attention. This is characterized as openness to receiving information about a product or service. Later you move into active search, where you proactively visit stores or surf the web to learn about a product. Maybe you ask family or friends about a particular service you're considering.
3. Evaluation of Alternatives: This is the stage where you look at competitive companies or brands and make judgments about them. Most buyers consider several factors about a product that's most important to them. If you're buying a laptop computer, for example, you might be most concerned with its memory, size, price, and local service options. You eventually form a preference among a couple different brands you're considering or among a couple models within your favorite brand.
4. Purchase Decision: After you have some preferences in mind, what triggers your final purchase decision? This is a really important point in the buying process. It's a complex period because there are 2 sub-stages to the Purchase Decision stage:
a. Purchase Intention this is a mental state where you believe you know exactly what you want to buy. You envision the purchase, but you haven't made any monetary or legal commitments yet.
b. Purchase Decision this is full completion of the physical act of handing over your money, signing on the dotted line of a legal documents, or submitting you credit card information, for example.
It's important to realize that one's Purchase Intentions are not reliable predictors of final purchase behavior. This is because the time between your Purchase Intention and your actual Purchase Decision can be highly influenced by 2 factors:
Factor #1 - the Attitude of Others means the extent to which someone else's attitude can reduce or strengthen a consumer's buying preference.
Imagine that you make the decision at work one morning that you're going to buy a new Dell laptop computer that evening when you get home. But on your lunch break you happen to get a call from your best friend, who must bought an Apple laptop. Your friend goes on and on about how much they love their Mac, and all the great things they're doing with it.
The closer you are to this friend, or the more you trust or respect them, in combination with your self-confidence and ability to be influenced in general, will determine how likely you are to adjust your Purchase Intention.
Perhaps your brother is an IT professional, and just yesterday he highly recommended that you only invest in a PC. Now you have conflicting advice from two people who are close to you. If you're someone with a tendency to want to please others, your decision has just become much more complex!
Factor #2 - Unanticicpated Situational Factors are events that arise in life that we don't expect.
If you decided to buy a Dell laptop in the evening when you got home from work, but ended up losing your job at the end of the day that would be a major Unanticipated Situational Factor! Your motivation to purchase could be substantially reduced.
5. Post-Purchase Behavior: A consumer's behavior after buying is related to their level of satisfaction or dissatisfaction with the product or service.
Remember that one's satisfaction is always tied to one's expectations.
If a product exceeds expectations, we are thrilled with it. If it's lower than expectations, we are dissatisfied with it. And if it meets expectations we are satisfied with it.
So it's critical that the claims you make about your product or service are truthful, or even understated, to increase the likelihood that customers will be happy!
Laura Adams is the host of the popular MBA Working Girl Podcast. The content combines brainy business school theory with real-world business practice from her career as a business owner, manager, consultant and trainer. Subscribe for FREE to this top-rated show and get the useful MBA Essential Tip at
http://www.mbaworkinggirl.com
Article Source: http://www.earticlesonline.com/Article/Sell-More-by-Getting-in-Your-Customer-s-Head-/211799
World Cup Podcast
An introduction to Cricket Podcast by prasannamoorthy
Cricket Podcast is a means, which could be used to publish several audio files on the web for the purpose of broadcasting. So for cricket fans this is a superb chance through which they could come to know all the related information about the events that are held in the tournament that is being played. Well anyone who loves to follow a game is very particular to know about what all things are happening on the field. Whenever a match is underway at any place in the globe, the only thing that is highest in the heart of fans is to gather as much data as they could about the cricket matches, which are being played in the event. Often it is not likely to hold up the live cricket matches on the field or on televisions and here cricket podcast is what can let you know all about the tournament, which is no less than a live match.
Cricket podcast about different vital matches could be simply found on websites, which work devotedly towards offering all data about cricket to fans. Now that the world cup is over and Australia has won the title there are many fans of the Australian cricket team who would worship listening to podcast about the advancement of their Cricket team in the whole event. The Aussies were the only team in the world cup, which was uneaten during the whole game. In fact they had come to the match after losing five games in a row to England and as well with New Zealand. They did not have their most excellent bowler Bret Lee in the team and the whole team was not in its peak form, yet they went on to win the title without coming transversely any actual challenge put up by any team.
The Cricket podcast is accessible on these online sites are a magnificent source through that one could really revive those astonishing moments when their preferred players or teams had performed remarkably well and gone on to win a chief title or match. Cricket podcast frequently has discussions about a play-off where in all the aspects of the tournament are discussed methodically by some experts. The podcast could also take in discussion about the arguments, which might also happen in Cricket tournament. When there was the Oval test fiasco this was one subject that was discussed at huge lengths by all the experts.
Prasanna Moorthy is a cricket coach having intense knowledge in the field.To contact him mailto:prasanna.moorthy@gmail.com and for further cricket shop, updates, info and to buy best cricket
equipments,cricket bats,cricket balls,cricket gear visit http://www.procricketgear.com
Article Source: http://www.earticlesonline.com/Article/An-introduction-to-Cricket-Podcast/198784
World Cup Podcast
Cricket Podcast Covers All Aspects Of A Cricket Event by ella Wilson
Podcast is nothing but a means that can be used to publish audio files on the web for broadcasting purposes. So for cricket fans this is a wonderful opportunity through which they can come to know all information about the events that are taking place in a tournament that is being played. Well anyone who loves to follow a game is very particular to know about what all things are happening on the field. Whenever a tournament is underway at any place in the world, the only thing that is uppermost in the minds of the fans is to gather as much information as they can about the matches that are being played in the tournament. Often it is not possible to catch up with the live matches on the field or on televisions and here cricket podcast is what can let them know all about the tournament.
Cricket podcast about various important tournaments can be easily found on websites that work dedicatedly towards providing all information about cricket to fans. Now that the world cup is over and Australia has won the title there are many fans of the Australian cricket team who would love listening to podcast about the progress of their team in the entire tournament. The Aussies were the only team in the world cup that was uneaten during the entire tournament. In fact they had come to the tournament after losing five games in a row to England and New Zealand. They did not have their best bowler Bret Lee in the team and the entire team was not in its peak form, yet they went on to win the title without coming across any real challenge put up by any team.
The podcast available on these online sites are a wonderful source through which one can actually relive those wonderful moments when their favorite players or teams had performed exceptionally well and gone on to win a major title or tournament. Cricket podcast mostly has discussions about a tournament where in all the aspects of the event are discussed thoroughly by some experts. The podcast can include discussion about the controversies that may happen in tournament. When there was the Oval test fiasco this was one topic that was discussed at great lengths by all the experts.
In some cricket websites, you have to get registered to the site to be eligible to listen to the podcasts. But in some sites you do not need to get registered, you can just listen to the podcast without any worries. You just need to have access to a computer that is internet enabled and listen to as many podcast as you wish. Fans throng to these sites whenever a tournament is underway to stay informed about all the latest which is happening on the field. Cricket podcast provided by cricket sites has in fact come as a blessing in disguise for all those cricket fans that are crazy about the game.
Ella Wilson is a cricket fanatic. She simply loves the game and tries to catch live action no matter where she is.At Stickiewicket she works on Online cricket score,live cricket score, worldcup schedule and cricket podcast among other things.You can see her works at www.stickiewicket.com
Article Source: http://www.earticlesonline.com/Article/Cricket-Podcast-Covers-All-Aspects-Of-A-Cricket-Event/155150
Ricky Gervais and Karl Pilkington World Cup Podcast Part 1
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